Heineken has launched its ‘Drop the C’ programme, as part of its strategy to increase its share of renewable thermal power in production from the present 14% to 70% by 2030.

The company stated that it will not buy unbundled certificates to achieve its reduction targets.

Besides aiming for new science-based goals for distribution and cooling in the next two years, the brewer for the time time has set targets for packaging too.

Since 2008 carbon emissions at its plants have declined by 41%, and the firm achieved its 2020 emission targets in production in 2017.

Heineken chairman of the executive board/CEO Jean-François van Boxmeer said: “With all the good progress made in reducing our CO2 emissions, now is the right time to set ourselves new targets. When I visit our breweries I want to see that we are brewing with real green energy and that we are not achieving our reduction targets by buying unbundled certificates.”

“Beyond production, distribution and cooling, we are also going to take a close look at our packaging, because it represents a significant portion of our carbon footprint. Packaging is an area where reductions will be harder to achieve because we simply cannot do this alone. We invite our business partners and others to work with us to reduce emissions across our business.”

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Its solar brewery in Massafra, Italy, has a capacity of 3.3 MW, while its facility in Austria is carbon neutral.

The company stated that its current 29% of global electricity usage comes from renewable sources, while 7% of the thermal energy used by its facilities is powered by biomass and biogas. It also has reforestation projects in Mexico, Spain and Indonesia.